5 SEO Tips To Boost Your Ranking

Author: Camryne Washington

Getting to the first page of any SERP, or search engine results page, is any business's dream. You want to be known, become the leading figure in your sector. Or, at least, one of them. But to get there you need traffic, authority, and brand awareness. If only it was as easy as a snap of a finger. With time you will become an SEO expert dominating the rankings. 

Content Control 

Good Content matters because it's an excellent way for somebody to get to know your business. According to Google, content consists of the creation and sharing of online materials such as videos, blogs, and social media posts. But before you begin to create, think about what it is that you want to tell or inform your viewers. 

Who exactly is your audience? Pick a theme that's relevant to the user. Bring value by showing your audience that you're a trusted authority on the topic. You should be knowledgeable on the subject and be thorough in your research. 

Content writing is a great way to start optimizing your SEO. A post on a business blog can bring customers to explore more on the company’s website. If you're writing and just starting out, I would suggest keeping your post between 500-1000 words. The average content length of a Google first page result is 1,890 words. Yes, that's a bunch of words! 

But don't fear, take time with your writing. Focus first on who and what you want to address and how you want to go about it. As time goes on, your writing will get better and you will be able to produce lengthier content for your readers. 

Keywords are Key

Have you found the topic you want to present? Great! You probably have even started writing the topic by now. Even better! But, you might be missing an important detail.

 It's Keywords. These are words or phrases that your customer is using when they're on search engines like Google or Bing. You should place keywords strategically in areas such as your title, subheadings, and the body of your work. 

Keywords come in two sizes: long tail and short tail. 

The main difference between them is that short tail keywords have three words or fewer. They're quick, to the point, and general. Such as 'pizza near me' or 'men's suits.' 

While long tail keywords have more than three words. They're specific and unique like 'ankle-length women's athletic pants.' It usually takes a certain kind of customer to use a long tail phrase.

Short tail keywords are more competitive because they're general, while long tail keywords have little to none competition. Both have their advantages and disadvantages, but you should use both throughout your content. 

To get started, some of the best free keyword search tools are Keyword Guru, TagCrowd, and Keywords Everywhere. Remember, you need to think about who's your customer. A list of fifteen to thirty keywords is a good start. Make sure that your keywords are similar in meaning to another, which can help consumers find you and flow with your content. 

Refresh Your Content

Face it, after a while content gets outdated. If you're new to content creating, eventually, your stuff will get tired, so set the date! It's beneficial for you to update old content because people (and Google) like to see what's new. One great place to start is re-writing your articles. It's usually not necessary to delete old content just because of their age. Sometimes all they need is to be re-read, re-done, and re-posted with new information. 

You could also try to make your post longer. Like I said above, it's good to start small and work your way up since Google notices longer articles more. At first, I was intimidated. I thought I could never make it to 1000 words, let alone, 700. As time went on, I discovered it does get more manageable as you write more. 

Also, remember how we talked about keywords and relevance? 

Updating your keywords is an excellent idea for your older content. Check any of your old keywords and refresh your previous article by using more relevant keywords. Linking can also be a valuable move to revive your content. Drive traffic to past posts by linking them within the current post.

Make Your Website Readable 

Aside from the hustle and bustle of content creating, reworking a website is necessary. Sometimes even the most exceptional websites need to be revamped. Remove webpages with clutter, images, and other material that takes up space. Clutter and anything unnecessary left on your webpage will become a distraction. 

Maybe you need a new design altogether. Strive to use simplistic and clean web pages that work for your business. Speaking of design! It's essential to have a mobile-friendly website. More users are seeking for companies on their phones.

A website that performs flawlessly on both desktop and mobile is beneficial to both the customer and business. Remember, your audience wants to navigate your site effortlessly. Great website design will enhance not only user experience but draw people in for more. 

Use Social Media

In today's world, social media is a prominent tool for your business. Everyone's on Snapchat, Instagram, Twitter, and Facebook, even Pinterest. These platforms are great to use because this shows off your brand's personality. 

There is some controversy over whether social media matters in search engine optimization. Even though Google said it doesn't use social media as a way to justify your ranking, Bing has stated otherwise. According to Bing, the more influence you have, the better they take positive notes to your business.

But though this is true, don't get too caught up into scrambling to make your social media rank in SERPS. Instead, focus on using your social media to create traffic to your website. Try posting links to new content in your bio or your post. Business coach and Youtuber, Vanessa Lau, gives a great tutorial on how to get the swipe up feature for Instagram. This hack can be great for business owners to bring consumers straight to their domain. 

Takeaway

It's no walk in the park trying to boost your rank on Google, or any other search engine. You're probably still trying to jot down notes with ideas you've created as you read this. Here are a few things to keep in mind: 

- Create quality, lengthy content that's relevant to your target audience.

- Use both short tail and long tail keywords to optimize reaching various consumers.

- Review and revise any outdated content and link older content in your new content.

- Clean up your web pages and keep your HTML mobile and desktop friendly. 

- Use your social media to boost your website.

Hopefully, these tips help you get you on the right track. SEO is a great way to bring your business to the forefront. It takes time and patience, but in the long run, your hard work will pay off. 



Share article