Using emojis as a way to add emphasis to text can be beneficial in cases where it's best to exemplify an emotion. There's a difference between 'I'm so annoyed.' and 'I'm so annoyed 😡'. Don't you feel the difference in text? The first one tells the emotion but with the second sentence...
As much as traditional marketing routes like billboards, TVs, and printed advertising were once king, they’ve slowly lost their popularity. The rise of tech has lead marketing to take on new forms. Digital marketing is taking over, constantly growing, and changing marketing...
In the world of digital marketing, it’s easy to see other content and think: “Wow, if they can post this, I can definitely achieve the same results.” Unfortunately, that can be far from the truth, especially when you’re just starting out. Take a look at some of these examples below...
It seems like there’s no end to the amount of Google add-ons that your business needs to excel. There's Google My Business, Google Ads, Google Analytics, and now, Google Guaranteed. Starting in 2016...
With 2019 coming to an end, it’s time for you to figure out what next steps you can take to succeed in 2020. Marketing is evolving constantly and it’s important for brands to understand how they can make their business stay ahead of the game. Look at some of these top marketing trends for 2020...
You open a business. Great! You realize you need to start marketing to get an audience so you turn to your favorite social media platform. Even better! But you realize the content your posting isn’t getting you the likes and results you wanted. Social media can be a tricky water to navigate when you’re on the end of creating the content...
Today, 73% of marketers say social media is 'very important' or 'somewhat important' to their business. Its influence is slowly increasing each day and doesn't seem to be slowing down! Most companies maintain between four and ten social profiles...
Every time we open our Facebook or Instagram accounts we're scrolling through our timelines one minute and seeing an ad the next. They're everywhere! Whether it's subtle with an influencer showing off a product or an advertisement merging into our timeline, the possibilities are endless...
Building a business from the ground up is an accomplishment of its own, even more so if you’re considered what they call a ‘local business’. You might be asking yourself, what is a local business? According to Business Dictionary, “A company which provides goods or services to a local population. Though most often used when referring to a locally-owned...
LinkedIn is not like your average social media platform. Can you believe that LinkedIn has over 645 million members ? No wonder it's the world's largest professional network! Unlike the more personal social media sites such as Facebook and Instagram, LinkedIn enables users to promote themselves professionally...
Have you ever procrastinated a writing piece until the very last minute just because you had no idea on how to even start it? I feel like this is extremely common but not talked about enough. Of course being productive and having a marketing tactics list all laid out is the ideal way to go but not everybody thinks the same way so it can be overwhelming...
Google Ads, which is formerly known as Google Adwords, is Google's online advertising platform that businesses pay to display their ads. These ads are paid results that appear at the top or bottom of the organic results. Advertisements help companies create brand awareness, promote products and sales, and increase traffic to a website.
Big companies and brands like Wendy’s or Forever 21 has created a platform on social media appropriate for the audience they are directing themselves towards. Whether you go on Instagram, Facebook, Twitter, or Youtube, you will find an account for these big companies. Why is a social media presence so important?
Getting to the first page of any SERP, or search engine results page, is any business's dream. You want to be known, become the leading figure in your sector. Or, at least, one of them. But to get there you need traffic, authority, and brand awareness. If only it was as easy as a snap of a finger. With time you will become an SEO expert dominating the rankings.
Today there are 3.2 billion people who use social media every day. This means that there's an abundance of followers waiting for you. Building a following not only solidifies your business legitimacy, but it also creates brand awareness, bringing in new and existing customers...
In 2018, mobile internet usage was 48.2%. This means that people are regularly on their phones searching for products or services through their mobile devices. How can this work for you? By understanding a few key terms, you will learn how you can...
You can sell the best product in the world, but without effective advertising, no one will know about it. Having a website on the Internet does not mean that everyone will reach it, unless you are working to promote it...
Once you have a verified business profile on Google my business, you can now enjoy several benefits that no other tool in the market can offer...
We all know that when we search anything on google with a local intent such as 'Chinese food in Chicago', google will display all the relevant results based on the location that we provided, in this case, all the chinese restaurants located in Chicago. However...
