5 Tips On How To Promote Your Website Organically

Author: Camryne Washington

You can sell the best product in the world, but without effective advertising, no one will know about it. Having a website on the Internet does not mean that everyone will reach it, unless you are working to promote it. There are several services available to help you get exposure out there, but a lot of them cost money or they aren't as effective. Don't worry though, because there are several ways to get effective exposure out there for free and in this article we are going to teach you that. Were sharing with you our 5 best tips on to grow your Website Organically (and free!). Enjoy the read! 

 

  1. Branding- Who am I, what do I stand for?

The first step to any business is branding, it’s what makes your company you. It's your values, the promise you make to your customers, and the mood of your business. You can start by defining who is the customer that you want to market to. This is called a buyer persona which is information backed by market research and data from your existing customers. This information can help you create a clear picture of who you want to attract. If you don’t have those customers yet, then imagine who that customer is. You should think of their age, salary, likes, and dislikes. Creating a consumer will help you figure out who you want to attract.

 

But branding doesn’t stop there. You also need to focus on your brand's visual identity a.k.a. your logo. With short attention spans these days, your logo needs to be visually compelling to stand out from the competition and remind your customer what sets you apart. Your customer should look at your logo and easily identify who you are. Do you want to stand out or be forgotten? Take the time and think about your company because creating a strong brand will create more loyalty which increases the value of your company in the long run.

 

  1. Register under search engine directories- Stop Flying Under the Radar

A simple way to start getting traffic to your website is through the search engines. Submitting new content to search engine directories like Google, Yahoo!, Bing etc, allows the content to be added to their index, which increases your chance of being found. But being found on google doesn't stop there. You probably think that if you typed in your business on any search engine you will immediately come up. Right? Actually, that's not entirely true. In layman’s terms, the search engine works as a bunch of robots also called spiders who 'crawl', which is how they search the internet for content through links. These links go to the search engine’s database and is later retrieved when a user is searching for something relevant to their question. There could be hundreds maybe even thousands of other websites similar that show-up first instead of yours. In order to get the internet to know you exist it's best to register for search engine directories such as Google, Bing, Yahoo, etc. This is one of the first things you need to do to promote a website if you are adding fresh content every week.

 

Even though you've made a site, it doesn't guarantee your spot as the number one search result. It could be that your business is new and isn’t recognized yet or maybe your website’s code is blocking the bots from discovering you. Make sure your website’s code is updated, has easy navigation, and runs well on both desktop and mobile. This will make it easier for the bots to crawl to your website, making your website more relevant to search engines.

 

  1. SEO Site Promotion: Only Pay Attention to Boldface Text

Ever typed in a question in Google and results popped up instantly giving you an answer?  If you look closely underneath the search results title you can see the bold-faced text that matched to what you were searching for. This phenomenon is because of SEO. What exactly is that? Well, SEO stands for Search Engine Optimization. Results are ranked by most to least relevant depending on what a person is searching for. That's how SEO works in the simplest terms. 

 

When your website contains relevant and quality content you will be more likely to show up on the top of SERPs, or search engine results page. In order to figure out what content your website needs to get to the top page, you first need to find keywords that are relevant to your brand. Keywords can be a specific word or set of words that your audience is searching for that will bring them to your website. It’s basically how you ‘organically’ (non-paid) bring the customers to your website through search engines such as Google, Bing, and Yahoo. The more keywords you have, the better your chances are of moving your rank up to the first page.

  

  1. Quality Content: Don’t Bore Me to Death!

One of the best ways to promote your site organically is to focus on quality text. Once you've figured out the relevant keywords related to your business, you are probably wondering where to put them next. That place is a blog. Over 70% of users learn about a business through its blog post. This is a great way for customers to learn about you while most importantly gaining exposure on search engines. Some things to consider:

  • Post as much as you think you should but keep in mind: consistency. Consistency is key to being relevant, no one wants outdated content. Send new social media messages every time you upload a new blog article to keep your audience up-to-date. Follow the blog to find out what works, and what does not and make any changes if necessary. 
  • Use relevant keywords for the post. Quality content is all about relevance to your topic. You wouldn't have a title about apples and talk about oranges. Use relevant keywords in your content to assure you are getting exposed on search engines. You can use the Google Keyword Tool to help you find the best keywords for your niche market.
  • Write for your customers. As important as it is to use those keywords to attract attention, it's also important to keep the writing natural. Your customers don't want to hear a pitch, they want to hear a person. Keep you content flowing and always tie back new ideas to previous ideas. 
  • Don't overdo it on keywords. Pick at least 10 to 20 different keywords that can be used throughout your post. Try to keep the blog post short, about 300 to 500 words and create fresh original content that don't resemble old posts. 

 

  1. Social Media- Do you even have an @ name?

Large or small, every great company has some kind of presence on a social platform. It’s also completely free marketing. Social media is the second, if not, the first, part of creating an identity for any company. Creating a social media account (Facebook, Instagram, Twitter, etc.) today it is a helpful way to interact with your customers. It makes it easy for companies to reach their customers and depict their brand. I know we talked about branding visually through logos but with social media you can further define your brand. These pages can be your doorway, showing your customers story and brand’s personality more while leading them back to your home page. 

 

How many times have you seen a brand's Instagram or Facebook ad and immediately saw the link to their website? Yeah, you need to do this too! Almost every platform allows you to enter your URL as a piece in your bio , as a shareable post and on promotional posts. Linking your website to social platforms helps search engines know you’re reputable which will positively affect your search rankings.

 

Conclusion

Do you feel like a know it all yet? Probably not but at least you have a better understanding of where to go next. In the end, these skills take time and practice which you will learn as you go along. You’re going to have to figure out what works and doesn’t work for your company. If you need more personalized help, then Ioshka Media is the place to start! We’re a Digital Marketing Agency that wants to help you succeed in the fast-moving marketing world. We specialize in SEO, Social Media Optimization & Management, Web Development as well as App Development. Let us transform your business by figuring out your next best step.

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